// THE ORIGIN STORY

Why We Started

Started small

One beauty cream, one formula and a founder who wasn't willing to launch it until it actually worked.

The relentless refinement

In 2016, Faizal Saed began Youth Face out of Kasaragod with a single product. Tested, reformulated and tested again until we found the formula that actually worked.

Trust that compounds

No funding round or marketing budget. Word spread the way it does when a product genuinely works.

Results over hype

That's still how we think about growth today: results first, everything else after.

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- Faizal Saed, Founder

// Founder Message

We didn't start with funding or a big team. We started with one cream and the stubbornness to get the formula right.

- Faizal Saed, Founder

That stubbornness hasn't changed. Every product that carries the Youth Face name still goes through the same test: does it actually work? If the answer isn't a clear yes, it doesn't go out the door.

Our Journey

2016

It Began With One Cream

Youth Face launched in Kasaragod with a single beauty cream, sold offline and over WhatsApp. No storefront, no big backing. We had a formula worth talking about.

2018

Word Traveled Further

What started in one town reached Kerala, Karnataka, Tamil Nadu and even Dubai — entirely through word of mouth. No ad spend. Just customers telling other customers.

2021

We Took Control of How It's Made

We opened our own manufacturing unit in Mumbai, giving us full control over quality from formulation to final batch. Showrooms followed in Kasaragod and Mangalore.

2023

Youth Face Went Nationwide

Our website launched, taking Youth Face pan-India and onto Amazon — the same formulas, now reaching skin across the country.

10+years, one belief that hasn't changed
92%of customers reorder within 60 days
2M+customers trust us across India
4.8/5average, from 100,000+ verified reviews

// Our Mission & Vision

Our Vision

To lead Indian skincare with honesty, science and real results.

What that means in practice

  • No false or exaggerated claims, ever.

  • Effective ingredients at prices that don't punish you for wanting good skincare.

  • Formulas designed for Indian skin and Indian climates, not adapted from somewhere else.

  • Full transparency — every ingredient list, every time, no hiding behind vague marketing terms.

Proof Over Promise

Transparency Always

Designed for Indian Skin